Red Velvet Cupcakery: Why.

I have a lot of love for the cupcake and the cupcakeries that dispense them. Nothing wrong with a tiny cake in a paper wrapper, no cutting, no mess, no leftover cake seducing you with its gyrating cartoon aroma. And the shops have become a safe haven for the Wall Street weary and *cough* unemployed architects *cough*. According to foodie skeptics, a bust must follow this “cupcake bubble”. But my hope is that it will simply separate the deserving few shops from the wannabe, sand+FRRRRROOSSSTING mongers.

Red Velvet Cupcakery is the latter. Not knowing the story of the place, I cannot accuse it of jumping on the bandwagon. Maybe the product has always been this dry and lacking in flavor. Maybe I’m just blinded by the Georgetown Cupcake hype and the delightful ways in which they back it up. Moral of the rant: To my future cupcake-craving self, Red Velvet’s Sandcake is to be avoided with extreme prejudice. Unless it’s an absolute emergency. Then shell out the $3 and gripe as long as you like.